Secretbet
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We focused on connecting the platform with relevant local audiences and building campaigns around the behaviours, interests and actions that matter beyond the initial click.
SecretBet needed to connect with relevant audiences in a competitive Nigerian betting and gaming market.
The challenge was reaching players where they were while creating enough relevance to move them from attention to action.
OAT focused on audience targeting, relevant creative and performance-led acquisition to connect SecretBet with potential players.
Campaign activity was centred on the journey from initial interaction through registration and first deposit.
